Why Your Website Should be Responsive

May 14, 2015

You’ve heard it said a million times: more and more people are using their mobile devices to access the internet. It’s true. And each day it gets truer and truer. As of mid-2013, 63% of adults used their cell phone to access the internet. In fact, many users use their cellular device as their sole access to the internet. When combined with the 10 second rule, it’s imperative that you account for such a large audience in the design and development of your site.

If that weren’t enough, as of April 2015, Google updated its algorithm to give priority to responsive and mobile-friendly websites. Which means that if your SEO (search engine optimization) campaign is going to be a success, you’ll need a responsive website.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

What is responsive web design?

Responsive web design is an approach to web design which takes into account the optimization of viewing experiences across multiple device sizes. In layman’s terms, it means that a website is designed on a flexible grid, which adjusts to best fit the view port of a user.

While responsive web design contains the word “design,” it actually has a lot more to do with the development of a given site. Developing a responsive website involves using percentages instead of static widths, so the website can fit any browser site and adjust to give a user the best possible view.

How does it help my users?

A responsive site adjusts to any given view port, so all your users have a great experience on your website. Statics say that you have about 2-3 seconds to grab your user’s attention before he/she leaves. Therefore, it’s imperative that the first view any user has is the best it can possibly be. Having a responsive site makes this possible. By adjusting the user’s browser width (view port), you ensure that they are getting the best view for that device, and therefore, make the best first impression.

Can I make my website responsive?

Yes! In 99% of cases, it’s possible to convert a site to be responsive in nature. It requires converting your static widths to percentages, but may also require a slight-to-substantial rebuild of the site itself depending on how it was initial built.

If you have questions about converting your site to be responsive or would like to get a quote on a new responsive website, contact us today!

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